The Galaxy S26 now costs $999.99 in the US. Here’s what changed

If you checked Samsung’s site this month and thought the Galaxy S26 looked more expensive, you’re right. Samsung.com now lists the Galaxy S26 at $999.99 and the Galaxy S26+ at $1,199.99 (checked October 22, 2026). According to Android Headlines, that’s $100 more than before, and the change took effect on October 1.

Samsung hasn’t announced or explained the increase.

The new US prices

Prices checked on Oct 22, 2026.

Why is this happening?

Samsung hasn’t said. The reports point to memory prices: chipmakers are putting more of their production into data-center and AI hardware, and that makes the memory inside phones more expensive. That’s a reasonable explanation, but it isn’t confirmed, so treat it as context, not fact.

It also matters beyond Samsung. If memory costs are the cause, other phone makers face the same pressure. Google already raised the Pixel 11’s starting price to $899, and dropped the 128GB model, according to TechCrunch’s coverage of the launch.

Should you still buy a Galaxy S26?

• Yes, if you find it below list price (carrier or retailer deal) or you get good trade-in credit.
• Look around, if you’re paying full price. At $999.99, compare it with an iPhone 17 ($899) or a Pixel 11 ($899). Our Software Comparison tool covers apps; for phones, Which iPhone should you buy? is a good start.
• Wait, if you’re not in a hurry. Holiday sales are close.

Galaxy S26 at $999: still worth it? Share your view in the Phones & Gadgets forum.

Sources

• Official Samsung.com, Galaxy S26 buy page (S26 and S26+ prices, checked Oct 22, 2026)
• Reported Android Headlines and SammyGuru, via iDevice (Oct 1 date, size of the increase, Ultra prices)
• Official Apple, Buy iPhone and Google Store, Pixel 11 (comparison prices, checked Oct 22, 2026)
• Reported TechCrunch, Made by Google 2026